EFTTEX Awards 2017
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Debutants and old favourite dominate EFTTEX awards

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Savage Gear’s product development specialist Mads Grosell with one of the brand’s three awards.

Two EFTTEX debutants and an old favourite dominated the Angling International-sponsored Best New Product Awards in Budapest last night.

Danish tackle giant Svendsen Sport scooped four awards with three for Savage Gear and one for fly brand Scierra, while first-time exhibitors Valentin Lures and Bite Booster put their names on the map in spectacular style.

Savage Gear took the Best New Hard Lure (3D Bat), Soft Lure (3D Hollow Duckling) and Best Innovation of the Year (3D Bat), while Scierra completed the Svendsen Sport quartet of winners with the Clothing Award (X-Stretch Waders).

The Goldfisher Group, owner of the Valentin Lure brand, triumphed in the Best New Terminal Tackle category with the Bullet Cheburaska, while fellow debutant, Bite Booster was a winner in the Metal Lure category with its Trolling Plus Model SM.

The full list of winners are:


Winner: Streeto Air Rod, Konger

Runner-up: Shard, Favorite

Fly Rod

Winner: Salt HD, Sage

Runner-up: Drift XL fly rods, Wychwood Game (Leeda)

Fly Reel

Winner: Hardy MTX Fly Reel, Pure Fishing

Runner-up: Spectrum Lt, Sage

Fixed Spool Reel

Winner: Twin Power XD, Shimano Europe

Runner-up: Daiwa Prorex LT2500D, Daiwa

Multiplier Reel

Winner: ABU REVO 4 Premier, Pure Fishing

Runner-up: Tesoro Star Drag reels, Okuma

Fly Line or Fly Leader

Winners: Flats Pro Fly Line, RIO Products and Thistledown², Snowbee (UK)

Runner-up: Flat Tapered leader, Pioneer Technology

Monofilament Line

Winner: Sufix Advance, Rapala VMC Corporation

Runner-up: Fluorocarbon Max, PT Central Sarana Pancing

Braided Line

Winner: Gosen Casting 16 Braid, Tsuda Shokai

Runners-up: Duraking 9X, PT Pancajaya Sejati; Fireline Ultra 8, Pure Fishing and Smart PE, Favorite

Hard Lure

Winner: 3D Bat, Savage Gear/ Svendsen Sport

Runners-up: Headbanger Shad, Headbanger Lures and Powertail Saltwater, Fiiish

Soft Lure

Winner: 3D Hollow Duckling, Svendsen Sport

Runner-up: Hidehook, Vallure

Metal Lure

Winner: Bite Booster Trolling Plus Model S/M, Bite Booster Group

Runner-up: Flying Fish, Ribche Lures


Winner: Lakebook – the Deeper Data Manager, Deeper UAB

Runners-up:  Liveview 1.0, Water Wolf Svendsen Sport and RCD Precision Line Scissors, Rapala VMC Corporation

Terminal Tackle

Winner: Bullet Cheburaska, Goldfisher Group

Runner-up: John Weight, Sensas SA


Winner: Scierra X-Stretch Waders, Svendsen Sport

Runner-up: Altay Explorer Helios, Tonar Export LLC

Soft Dough/Natural Hook Bait

Winner: Jelly Baits Luminophore Worm, Energofish

Runner-up: TRENDEX Carp Shells, Behr Angelsport GmbH

Sunglasses, Headlamps and Headwear

Winner: WX BOSS with Kryptek, Wiley X EMEA LLC

Runners-up: ZX-R700, FUJI-TOKI / ZEXUS and Reefton, Costa Sunglasses

Boxes, Holders, Bags and Luggage

Winner: Mustad Jig Pouch, O Mustad

Runner-up: W3 Street Sling, Westin

Innovation of the Year

3D Bat, Savage Gear, Svendsen Sport

Visitors Choice Award

The One Enzimax, Energofish


Filed In: Product News

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