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Daiwa Corporation takes on Ever Green in US and Canada

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The Daiwa Corporation has reached an agreement to distribute Ever Green lures in the US and Canada.
↑ Top sponsored anglers like Brett Hite have enhanced the reputation of Ever Green lures. Picture: Seigo Saito.

The Daiwa Corporation has taken on the exclusive distribution of Ever Green lures in the US and Canada.

The agreement was announced at the national sales meeting of the Japanese tackle giant in California earlier this month.

Ever Green has enhanced its credentials as one of Japan’s top lure brands with wins in US bass tournaments by top sponsored anglers such as Brett Hite and Morizo Shimizu, both of whom have participated in B.A.S.S. Bassmaster Elite tournaments, for many years.

With the nationwide distribution channel of Daiwa Corporation, it aims to offer more stable delivery to retailers throughout the USA and Canada.

At the ICAST show in July, the Ever Green stand will be located next to Daiwa’s. Visitors to the booth will be able to see their product line-up for the USA and talk business with the representatives.

Ever Green plans to launch a new website for the US market in July.

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