D.A.M. kicks off show with new look and exciting plans
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German tackle company D.A.M. kicked off the 36th EFTTEX trade show in real style today by officially unveiling a new logo and an exciting plan for one of the industry’s oldest brands.
The D.A.M. ‘angler’, who has graced the logo with distinction since 1960, has been retired. The new logo, revealed at HungExpo in Budapest, was produced with the help of a major international design agency.
It maintains the company’s strong heritage, but seeks to revitalise the brand and infuse it with new energy for the future, explained D.A.M. Sales Director, André Akkermans.
“The old logo has served us well over the years, but we felt we needed to shake off the dust and introduce a facelift in keeping with our vision for the future,” explained Akkermanns.
“The result is an image that maintains the important connection with our traditional audience, but which the younger angling audience can also relate to.”
D.A.M.’s logo change is only the beginning of a new strategy that is intended to reaffirm its position as the premier brand in a business that also includes sub brands Effzett, Quick, Mad and Madcat.
“D.A.M. has in some ways been eclipsed by our other brands. Now it is time to put the emphasis back on the mothership,” added Akkermans.
D.A.M. is part of Svendsen Sport. The full story of its future plans will appear in the next issue of Angling International magazine.