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Cut-price UK retail chain enters fishing market

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News that cut-price UK retail chain, Poundland, has entered the fishing market has been met with a cool response from anglers and the trade on social media.

Cut-price UK retail chain, Poundland, has revealed plans to enter the fishing tackle market following the introduction of a bait range into selected stores.

The company, renowned for offering its staple product range at just £1, has joined forces with match fishing expert, Steve Barraclough, to present a value range of baits priced from £1to £2.

And a spokeswoman for the company confirmed that it has been working on rolling out other items of tackle which will hit the shelves in the future.

“Poundland expects to bring an even bigger range to all stores at the beginning of the close coarse fishing season in March 2020,” she added.

The news has been met with indignation by anglers and those in the trade alike, voicing concerns about the effect it will have on an already under pressure UK market.

Poundland claims that with three million anglers spending 22.5 million days a year on the bank, the fishing industry is worth £700 million annually. It says: “The company hopes its new range will allow new anglers to get involved in the sport and its quality means it will also appeal to angling experts who will not have to cast out hundreds of pounds.”

Holly Mobley, Head of Merchandise, said: “Steve hooked us with his fishing experience and the quality of this new range we have put together is really high.

“The new Poundland fishing bait is another element of the company’s ‘simple price’ pilot as Poundland transforms its customer offer to become a broader ‘one-stop’ shop.”

The range is being trialled in 10 stores across the UK and includes pellets, groundbaits and baits.

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