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Cox & Rawle appoints distributor in Benelux and France

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ULTRACAST owner Didier Laroy (left) shakes hand with Mark Hamnett, Managing Director of FishingMatters, owner of the Cox & Rawle brand.

UK saltwater terminal tackle brand, Cox & Rawle, has appointed a distributor to handle sales in the Benelux countries and France.

Netherlands-based ULTRACAST was unveiled as the partner for the FishingMatters brand at the Hengelsport – en Botenbeurs 2018 Show in Jaarbeurs, Utrecht.

FishingMatters Managing Director, Mark Hamnett, said: “This is a logical partnership as ULTRACAST is an established distributor in the territory with premium brands and a sound customer base. I believe the continental market needs local representation so we are delighted to be working with owner, Didier Laroy, and his team.

“The Netherlands is an important market for our fly fishing market, especially in terms of predator and sea bass patterns, so it is now important for us to work with a partner focused on grassroots distribution in sea fishing.”

Laroy added: “This is a perfect fit for us and enables us to cover the premium terminal tackle market with some of the best products in the business. We have already received a great level of interest, especially for beach casting hooks.”

FishingMatters owns iconic British hook brands, Partridge of Redditch, Sprite and Cox & Rawle, and is looking for distribution partners in eastern European markets.

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