Cortland unveils new retro ‘green’ packaging
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Cortland Line Company has unveiled its new environmentally-friendly packaging that will be introduced with orders which ship in January.
The new-look will feature a cleaner lay-out and colour scheme to catch the eye of consumers. It will also provide more clarity in conveying essential information such as species, casting type, line weight/lb test and technical specifications.
However, Cortland says that the design effort doesn’t stop there. It has a much more far-reaching objective – a unique approach that is environmentally sound and pays tribute to Cortland’s heritage as it looks to its centennial celebration next year.
“During a planning session we noted the trend towards heightened environmental awareness, using recycled materials and minimalist packaging,” said company CEO, Randy Brown. “And in the same discussion it was suggested we pay tribute to our illustrious past as we prepare to celebrate 100 years as a leading fishing line company. The new packaging, reminiscent of our vintage 333 tins from the 1950’s, accomplishes both.”
“While the new packaging isn’t as exciting as new line featuring some game-changing innovation, in this case it is solid evidence that the new Cortland is gaining momentum,” said Randi Swisher, Sales VP. “And when we showed prototypes to retailers who dropped by our booth at the Las Vegas show, the response was incredibly positive. There wasn’t one person who was not blown away by the tins.”
The tin will initially be available for Cortland’s Precision fly line series, featuring an embossed tarpon for saltwater product and a trout for freshwater. Inside, the line is stored on an ‘eco-spool’ made of 100% recycled material – wood, rice hulls and flax fibre. The tin comes in a recycled cardboard sleeve ready for shelf or pegboard display.
The sleeve will feature the new look and minimalist design using 50% less material than traditional packaging, while allowing the tin to be prominently displayed.
All the tines are reusable and ideal for storing flies, fly tying materials, tippet spools, leaders and much more.
Cortland’s other fly lines, as well as its growing array of sport fishing lines, will abandon plastic containers in favour of the more traditional boxes, using recycled material featuring the new design.
Added Brown: “Personally, I was looking to elevate our image with retailers and anglers while announcing Cortland is back. The new packaging does that in a big way.”
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