Cortland Line Company names new President
Article Media Click images to enlarge +
A former US national fly fishing coach has been named President of the Cortland Line Company.
As announced in Angling International in May, John Wilson was appointed Executive Manager of the New York business. He has now been promoted to President in the company’s 100th anniversary year.
Wilson, whose background is in construction, sustainable energy and venture capital investment, promises renewed focus and more innovation from what he describes as America’s most recognisable fly line brand.
Angling International understands that substantial backing is available for the new President to re-energise the business.
“The fly fishing industry has changed dramatically in recent years,” said Wilson, 52, who was coach of the US youth fly fishing team in 1996 and led it in the World Fly Fishing Championships.
“But we have to focus on the basics of supplying customers with products they want at competitive prices, and providing retailers with reliable delivery of lines they can sell easily and profitably.”
Cortland’s management structure has changed radically in recent times. The company was taken over by a group of private investors three years ago, who took on a debt of more than $3million, outdated machinery and a tarnished reputation. An estimated $4miilion has since been invested.
“When I first began fly fishing, the Cortland name was synonymous with the sport,” added Wilson. “Cortland is still uniquely situated as the first brand that new fly anglers revere and embrace.
“It is my mission to make sure future generations continue to recognise our company as a leader in quality, innovation and value. I am excited to bring my diverse experiences to bear.”
Outgoing President Randy Brown said that Wilson is ‘a great fit’ for Cortland.