Cortland appoints Jefferies as head of international sales
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Simon Jefferies has joined Cortland Line as Director of International Sales, ending an 18-year association with the UK’s longest established fly-making company, Turrall.
The appointment was announced on the eve of ICAST last week and comes at an important time for Cortland as it introduces a new range of fly lines, rods, reels and tippets.
Jefferies, who was Sales Director at Turrall, said: “The entire tackle trade is changing, particularly with the advent of internet marketing. The excitement of joining a premium international brand such as Cortland was one that I simply could not resist and I am looking forward to working in both existing and new market places.
“Cortland has a reputation that is second to none in game fishing. The brand has pedigree, tradition, but above all it has innovation.”
Jefferies has been instrumental in developing sales in over 30 countries with Turrall, creating a genuine ‘international brand’. He was also responsible for the company’s recent move to new premises in Okehampton, Devon, where it is able to fully service the trade with a modern office and distribution links.