Cipher International Group extends EU distribution centre for carp brands
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The UK-based Cipher International Group – owner of the Trakker Products, Aqua Products and Cygnet Tackle angling brands – has extended its European distribution centre in Slovakia.
The Cipher Europe S.R.O. facility in Malacky already services much of its EU retail and wholesale base but will now also handle the distribution of its brands that were previously serviced by Korda Europe in Germany, France and Benelux.
James Turner, Cipher Group Media Manager, told Angling International: “This huge development will give all our EU retail customers a direct point of contact to a dedicated sales and marketing team, alongside improved product availability and faster delivery times throughout mainland Europe.
“We will be able to send out product within 48 hours and that is a massive positive for our customers.”
Fom October 1st this year, Germany, France and the Benelux region – previously distributed by Korda Europe on behalf of Cipher – will benefit from a dedicated local territory account person as well as a full-time media manager and a team of anglers in each area to help influence sales and promote the brands. If you would like to enquire about setting up an account contact John Walker at