China to contribute 25% of Decathlon’s total global sales
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French sporting goods retailer Decathlon – owner of the Caperlan fishing brand – expects the Chinese market to contribute up to a quarter of its total global sales within the next five years.
Despite relatively weak retail sales in China, Decathlon still has high hopes for the region, according to a report in the Shanghai-based China Business News.
After opening 32 new stores and posting sales growth of 46% in 2014, Decathlon’s Chinese operation says it expects to open 50 new stores in the country by the end of the year, taking its total number of outlets to 160.
With a target of operating 500 shops in 120 Chinese cities within five years, Decathlon China Development Director Bertrand Tison predicted that the market is likely to contribute 25% of the company’s sales.