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China Fish has overcome tough business conditions, says Li Jiang

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China Fish President, Li Jiang, says the situation with the show is ‘better than expected’.
↑ One of the highlights of this year's show will be the China Fish Banquet Awards on Friday at the Crowne Plaza Hotel.

China Fish is on course to defy the financial malaise that has beleaguered China in 2015.

“This year has seen a gloomy global economy, and China is no exception,” said China Fish President Li Jiang. “Rising production costs and low profits have become an increasing problem for Chinese tackle manufacturers.

“However, the situation with the show is better than expected. The latest data indicates that it is still a must-attend event for the worldwide industry. It is interesting to note that some long-term international buyers have also consulted with us about exhibiting, so we could have more new exhibitors. China Fish 2016 is all set to impress.”

The show will take up the same exhibiting area as last year at the New China International Exhibition Centre – 26,700sqm.

“The present scale can best balance the proportion of international visitors to exhibitors, so there is no plan to expand the space for the moment at least,” explained Li Jiang. “We don’t take the ‘more the better’ approach as we need to guarantee the interest of both exhibitors and visitors.”

Always a high point of the show is the Best Product Showcase, introduced 12 years ago to improve the innovation levels of Chinese companies. The awards comprise 19 categories, plus a special distinction for the product attracting the most votes overall.

The presentations will be made on Friday evening at the Awards Banquet at the Crowne Plaza Hotel, conveniently situated close to the exhibition centre and where most visitors stay during the show.

China Fish has undoubtedly made great strides since its inception 26 years ago. “Right from the beginning we have listened to our customers. It is their ideas that matter,” says Li Jiang.

The quality of products and exhibitors has improved significantly and there is an increasingly effective clampdown on IPR infringement and copying issues. Offenders are placed on a ‘black list’ and banned from exhibiting for a period of time.

Improving the level of customer service has also been a priority. “We never stop trying to make sure every attendee has a good experience,” continued Li Jiang. “Our appointed coordinators manage a one-package service that includes registration, hotel reservation, visa invitation letter, interpreter provision, show shuttle and airport shuttle.”

To meet the demands of visitors who want to see more of Beijing, the show’s organisers have negotiated an attractive discount with two ‘downtown’ hotels well situated for sightseeing.

In addition, a public account on Wechat, a popular social networking platform in China, has more than 800 followers, while you can also follow the show on Facebook and Twitter.

If post-show feedback is anything to go by, increased customer care and communication efforts appear to be working. Evidence from surveys and face-to-face interviews shows a ‘satisfied’ rate of around 90% among international visitors each year.

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