Changes at the top for Hobie Cat Company
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The Hobie Cat Company, a world leading manufacturer of fishing kayaks and accessories, has announced two new role changes at the top of the business.
Katie Hand, who joined Hobie as Digital Marketing Director only five months ago, becomes Director of Marketing, while Keeton Eoff, formerly Strategic Development Fishing Analyst, has been appointed Director of Global Strategic Development.
Hand has 15 years of brand-building experience and previously spent six years at Business.com where her roles included Senior Marketing Director and Vice President of Marketing and Content. Her new position will harness her experience in managing marketing teams and working with advertising agencies.
Eoff, who has been with Hobie since 2010, will expand his role internationally by assisting Hobie Cat Europe and Hobie Cat Australasia with fishing-based projects and exploring new market opportunities.
He will also continue his leadership role with the Hobie Outdoors Adventure TV programme and maintain his contribution to strategic thinking at the Californian company.