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Changes at Tycoon, Bass Cat, Yar-Craft and Doomsday Tackle

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Heather Harkavy, the youngest female to set 100 IGFA world records, has joined Tycoon Tackle.
↑ Jason Bragg has been appointed National Sales Manager for the Bass Cat and Yar-Craft boat brands.
↑ Bassmaster pro David Mullins has been signed up by Doomsday Tackle to help establish brand.

A lifelong angler, who became the youngest female to set 100 International Game Fish Association (IGFA) world records, has joined Tycoon Tackle as a pro-staffer.

Heather Harkavy, who achieved the feat at the age of 17, began her quest for IGFA records at just eight years old. She said: “I am proud to be part of the Tycoon Tackle team and help promote its impressive brand of fishing products to the next generation. I am looking forward to a strong and mutually beneficial relationship with this long-standing, conservation-orientated and highly-driven company.”

Tim O’Brien, President of Tycoon Tackle, added: “I have known the Harkavy family for years and we are excited to have Heather as a member of our team. Her knowledge of fishing, tackle, conservation and adherence to proper angling rules will be a tremendous asset to the company.”

• The Bass Cat and Yar-Craft boat brands have appointed Jason Bragg as National Sales Manager.

During his 23 years in the industry, Bragg has gained broad experience in the fishing boat sector, including manufacturing, research and development, customer relations, sales and marketing.

He will oversee all US sales, organising staff and territories as well as expanding the brands’ dealer networks and providing input on marketing and product research.

“Jason’s experience will help us define target markets to expand distribution. We have aggressive plans going forward and Jason will play a big part in achieving those,” said Rick Pierce, President of Bass Cat and Yar-Craft.

• Doomsday Tackle – a new company producing soft plastic baits and apparel – has signed Bassmaster pro David Mullins to help establish and grow the brand.

Mullins has been active in the industry for 14 years as a tournament angler, guide and television host. “David is an outstanding angler and his ability and knowledge will be a great asset to the company,” said Doomsday CEO Steve Delgiorno.

“We will be working together to garner a positive reputation in the industry and grow the sport of bass fishing.”

Launched just under a year ago in Nashville, Tennessee, Doomsday Tackle introduced its Turtle bait at ICAST 2015 and has more baits planned for this year.

Filed In: Clothing, Lures, Product News, Rods


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