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Carufel returns to PRADCO to manage legendary brands

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Matt Carufel has joined PRADCO-Fishing to manage four of its iconic brands.

PRADCO-Fishing has welcomed the return to the ranks of Matt Carufel as its new Brand Manager.

Carufel, who spent four years at PRADCO Outdoor Brands working on digital marketing and e-commerce before spells at Amazon and Kindle, will be responsible for the company’s legendary Arbogast, Heddon, Rebel and Southwick lure brands.

The native Minnesotan is a lifelong outdoorsman and grew up fishing and hunting. He enjoyed angling for salmon, steelhead and cutthroat during his time in Seattle.

“Matt has a true passion for our brands,” said PRADCO-Fishing Global Brands Manager Chris Gulstad. “We are pleased he is on board and expect he will deliver growth in the iconic brands he has been given to manage.”

Filed In: Lures, Product News


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