Carufel returns to PRADCO to manage legendary brands
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PRADCO-Fishing has welcomed the return to the ranks of Matt Carufel as its new Brand Manager.
Carufel, who spent four years at PRADCO Outdoor Brands working on digital marketing and e-commerce before spells at Amazon and Kindle, will be responsible for the company’s legendary Arbogast, Heddon, Rebel and Southwick lure brands.
The native Minnesotan is a lifelong outdoorsman and grew up fishing and hunting. He enjoyed angling for salmon, steelhead and cutthroat during his time in Seattle.
“Matt has a true passion for our brands,” said PRADCO-Fishing Global Brands Manager Chris Gulstad. “We are pleased he is on board and expect he will deliver growth in the iconic brands he has been given to manage.”