Shimano reaffirmed its position as the world’s number one reel maker by winning the Best New Fixed Spool Reel Award at EFTTEX in Amsterdam. It took the prize with its new Aero Technium Msg 10000. At last year’s EFTTEX Shimano was successful in the Spinning Reel category with its Stella FE.
Meanwhile, there was plenty to celebrate in Germany with German-based companies Zebco Europe and Vosseler coming out on top in the Best New Multiplier Reel and Best New Fly Reel categories.
Zebco Europe’s Marketing & Public Relations Manager, Frerk Petersen, was delighted after his company’s success in.. Read More
Seventeen of the world’s top fishing manufacturers were honoured at the 30th anniversary of EFTTEX in Amsterdam over the weekend. The full list of winners and commended companies in the Best New Products Awards is printed below. Rob Carter, Editorial Director of the Best New Products Awards sponsor, Angling..
Tiburon is planning a major offensive on the US market, beginning with ICAST in Las Vegas in July. “Tiburon reels are built to catch big fish,” says Head of Technical Research & Product Development Isaac Tang, who will be manning booth number 1740 at the show. “Yellow fin tunas..
Eight months after its acquisition by giant American corporation, 3M, Ross Reels has revealed plans to launch seven new rods. The Colorado fly company has also announced the addition of saltwater reels into the F1 large arbor series that it introduced last year. The expansion of the Ross rod..
The promotion of the Fin-Nor and Van Staal brands in Europe has emerged as a key objective following the reunification of Zebco Europe with Zebco US earlier this year. The German-based operation had already taken on distribution of the premium sea fishing brands. Now they have become an integral..
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Rapala is building on its award-winning Eco Wear range with the introduction of a new design to its ‘environmentally-friendly’.. More
For more than half a century, Robin Red® from UK bird food manufacturer, John E.Haith, has built up an.. More
Ross is renowned as one of the world’s foremost reel manufacturers. But following its surprise takeover by 3M –.. More
The organiser of the British Carp Angling Championship has launched what it describes as the “flagship” consumer-angling event for.. More
Wychwood Game has launched its highly-rated FLOW reels with a consumer offer for the month of April. For every.. More
Soft plastic creature baits need to blend tremendous water disturbance for attraction and yet the pleasant appearance of being.. More
American rod maker St Croix has added three new rods to its High Stick Drifter Series. The Park Falls,.. More
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