EFTTEX Awards 2011
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EFTTEX Awards 2012

YUM creates sweet smell of success

YUMphibian: Fused with F2 Attractant and never stops moving.

Soft plastic creature baits need to blend tremendous water disturbance for attraction and yet the pleasant appearance of being an easy meal.

The new YUMphibian by YUM Soft Plastics is said to capture both of these traits.

The supple body is soft enough to undulate and swim, but durable enough to catch several fish without tearing – and the multiple appendages kick out more water displacement than any other creature bait, says YUM.

It adds: “With two small swimming arms at the top, a pair of longer curl tails at the end and two big ‘flappers’ at midpoint, this critter never stops moving – or catching fish!”

The YUMphibian comes in three sizes – 4½,.. Read More

VIEW VIDEO HERE: the new IMPULSE MINI SMELT bait for panfish

The IMPULSE MINI SMELT from Northland Fishing Tackle

“The IMPULSE MINI SMELT is the finesse panfish angler’s favourite forage,” says TEAM NORTHLAND Pro-staffer and famed ‘pan man’, Brian ‘Bro’ Brosdahl. “It mimics vulnerable ‘young of the year’ minnow fry to perfection,” he adds of the latest bait in the IMPULSE range. “Moulded from soft plastic and measuring..

The best tackle videos of the year

See dramatic underwater action of lures in the new video section.

The Sage One rod is perhaps the most talked about rod of the year following three awards at EFTTEX and the IFTD Show. Further proof of its global appeal lies here. Since being uploaded, this video has become the most popular on the entire Angling International website. Videos are..

Don’t miss the 2012 Lures Special in Angling International

A must-see guide: Angling International's Lures Special.

All the lures you’ll ever need for 2012! That’s what you will find in the January issue of Angling international. Spread across 24 pages, the Lures Special is a comprehensive showcase of the leading products coming to the market next year. Now in its fourth year, the Angling International..

VIEW VIDEO HERE: Castalia Bombshell Turtle enticing bass

Big hit on screen: the new Castalia Bombshell Turtle.

A video loop of the Castalia Bombshell Turtle lure is boosting sales in stores across the United States, says its maker. The Bombshell Turtle attracted much attention on Castalia’s booth at ICAST in July. Now that it has hit the shelves of small retailers in the States, the accompanying..

VIEW VIDEO HERE: Watch Mayfly weave its deadly spell

The IMPULSE™ Mayfly from Northland Tackle - said to be 143% more effective than competitor brands.

Northland Fishing Tackle has released a video of the IMPULSE™ Mayfly – part of its Reactionary Baits series of soft plastic baits. You can see the distinctive movement of the Mayfly as it mimics the larvae of a hatching mayfly. Northland claims that its new IMPULSE™ range has been..



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