Russia’s RB Company says the recognition for its new Balancer RB metal lure at EFTTEX is reward for the company’s investment in innovation.
The manufacturer renowned for its high quality lures was delighted to pick up the accolade in the Best New Metal Lure category at EFTTEX in Amsterdam.
Ann Dorofeeva said: “We are pleased that our product has been rated so highly by the judges at EFTTEX. It goes to show that our hard work is not for nothing.
“We are very proud and will use the commendation to help our marketing push.
“This is not the first time our lures have been commended.. Read More
Mikado has launched a new range of ‘professional’ standard jig heads ideally suited for use with soft plastic lures from 1.5 to 5 inches. The Polish specialist in hooks and lures says it has adapted a new concept of assembly based on a three-ring construction, which ‘gives perfect lure..
Savage Gear will arrive at ICAST in July with eight of its most popular lures together with its strongest strategy yet for distributing them throughout the USA. Owner of the brand Svendsen Sport plans to take advantage of the sales network of its Stateside partner, Okuma USA, to deliver..
Castalia has quite literally announced a bombshell. The US company’s latest new product is the Bombshell Turtle, a new lure that it believes fills a missing link in the standard soft plastic offerings currently available. Castalia took its inspiration for the lure from the fact that largemouth bass and..
Strike Pro has been celebrating victory in the most competitive category at the EFTTEX Best New Product Awards. Its Twin Minnow won the Best New Hard Lure Award in Amsterdam after being described by the judges as the ‘most innovative lure in a strong field’. Strike Pro President Michael..
Seventeen of the world’s top fishing manufacturers were honoured at the 30th anniversary of EFTTEX in Amsterdam over the weekend. The full list of winners and commended companies in the Best New Products Awards is printed below. Rob Carter, Editorial Director of the Best New Products Awards sponsor, Angling..
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Rapala is building on its award-winning Eco Wear range with the introduction of a new design to its ‘environmentally-friendly’.. More
For more than half a century, Robin Red® from UK bird food manufacturer, John E.Haith, has built up an.. More
Ross is renowned as one of the world’s foremost reel manufacturers. But following its surprise takeover by 3M –.. More
The organiser of the British Carp Angling Championship has launched what it describes as the “flagship” consumer-angling event for.. More
Wychwood Game has launched its highly-rated FLOW reels with a consumer offer for the month of April. For every.. More
Soft plastic creature baits need to blend tremendous water disturbance for attraction and yet the pleasant appearance of being.. More
American rod maker St Croix has added three new rods to its High Stick Drifter Series. The Park Falls,.. More
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