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‘Business as usual’ as B.A.S.S. gets new majority shareholder

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B.A.S.S. will continue to be run as normal under CEO Bruce Akin, says the new majority shareholder, Anderson Media.

The new majority shareholder in the world’s largest fishing organisation has promised ‘business as usual’.

Anderson Media, an investor in B.A.S.S. for several years, has upped its stake in the 500,000-member organisation, which will be celebrating its 50th anniversary next year, and promised ‘seamless’ continuity under current CEO, Bruce Akin.

Chase Anderson, a fourth generation shareholder in parent group, Anderson Companies, and a director of both Anderson Media and B.A.S.S., will join the organiser of the prestigious Bassmaster Classic – the world’s richest bass fishing tournament – full-time.

“This will provide seamless continuity for B.A.S.S. and those connected with it,” said Anderson. “For the fishing professionals, the loyal sponsors and – most importantly – the millions of people nationwide who love this sport, things will both remain as they are and continue to improve. We are excited about the long-term growth potential for the B.A.S.S. business.”

“Anderson Companies share the same roots and principles as B.A.S.S. and will provide new opportunities for growth thanks to its internet marketing, consumer brand representation and retail services experience,” said Akin.

“They are dedicated to the same objectives that have guided the previous B.A.S.S. owners, Don Logan, Jerry McKinnis and Jim Copeland. When they bought B.A.S.S. in 2010, they were intent on strengthening the company and growing the sport of bass fishing and they have been successful. Anderson Media plans to build on those achievements.”

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