Boynton joins Costa Sunglasses to head Northeast sales
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Costa Sunglasses has hired Emily Boynton as Northeast Regional Sales Manager for its Rx sunglass speciality and department store accounts.
In this newly created position, Boynton will be responsible for overseeing and growing the brand’s premium sports sunglass business across the area.
Boynton has more than 28 years’ experience in sales, marketing and management with action sports lifestyle brands. Before joining Costa, she worked with Maui Jim Inc, where she was Northeast Director of Sales. She also previously served as Key Accounts Sales Representative for Oakley, managing accounts including L.L. Bean.
“Emily’s proven track record and knowledge of the action sports lifestyle business are just precursors to the success she will bring to Costa,” said Chas MacDonald, President of Costa. “She is already injecting her leadership and drive into this new position and we are excited to have her on the team.”