Big Rock Sports grows in Canada with Redl takeover
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Big Rock Sports, North America’s biggest supplier of fishing gear, has continued its expansion into neighbouring Canada with the acquisition of Redl Sports Distributors.
The Graham, North Carolina-based company has bought the fishing, hunting, shooting sports and camping wholesale distributor from its parent company, Maurice Sporting Goods.
Big Rock Sports says that the transaction will enable Redl Sports to continue operations and supply its customers with a wider assortment of products in the fishing and shooting sports categories. It initially expanded into western Canada by acquiring Inland Pacific in 2011. Since then it has continued to invest in its Canadian operations through the purchase of KTL Canada in 2015, Redl and its investment in infrastructure to support the needs of sporting goods retailers in the country.
“Big Rock Sports is proud to support Redl Sports and each of its customers with additional products and services,” said its President, Andy Melville. “We are pleased to keep the entire Redl sales and customer services teams, phone numbers and email addresses in place. This will allow its customers to continue to work with their long-time partners and friends without disruption.”
“I am very excited to join forces with Big Rock Sports,” said Brent McCallum, General Manager of Red Sports. “Both Big Rock and Redl are committed to the long-term support of the Canadian outdoor market. The relationship with Big Rock enables us to continue offering outdoor retailers the resources they need while providing them access to the largest outdoor sporting goods product offering in Canada.”
Redl Sports was bought by Maurice Sporting Goods in November 2011 as part of its ‘long-term commitment’ to the American market.