Behr Angelsport’s new coding system revealed at EFTTEX
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A new coding system introduced by German manufacturer Behr Angelsport onto product packaging proved a big hit with retailers at last week’s EFTTEX show in Warsaw.
The QR code can be scanned by a mobile phone instore to access a video of the product and how to use it. Managing Director Manfred Behr believes the technology will encourage sales and will benefit both retailers and consumers.
“It helps consumers discover more about the product and is far quicker and better than leafing through an instruction manual,” he said, when Angling International visited his booth during the show.
The innovation was just one of the things to interest visitors on a product-packed booth. Behr and his son, Export Manager Thomas Behr, were kept busy showing off an impressive collection of the company’s latest and most popular gear.
Waders for fly, carp and spinning anglers generate the largest part of Behr’s turnover. The Seamtec Plus, which has a double stitched inside seam using Behr’s own technology, proved a favourite over the three days. The titanium RedCarp wader, with strengthened knee sections, also looked to be selling well.
“One of the things our customers like most about us is that we can produce small orders of branded waders,” explained Manfred Behr. “We can also change features and colours to suit the country and the type of usage.”
Despite the fact that Behr does not manufacture rods and reels, its new catalogue contains more than 600 pages full of waders, terminal tackle, nets, seats, luggage and clothing.
“There is huge competition in rods and reels as well as complex patent issues. We don’t have the time to diversify into those categories and prefer to keep our focus on what we are best at and what the market knows us for,” added Manfred.