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Bassmaster legends give Shadow Rap® Shad thumbs up

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The new lures from Rapala come in two versions, Shadow Rap Shad (bottom) and Shadow Rap Shad Deep (top).
↑ Rapala has launched the Shadow Rap Shad on the eve of this weekend's Bassmaster Classic. Three of the 10 new patterns are pictured above.
↑ Three of the 10 new Rapala Shadow Rap Shad Deep colours are pictured above.

On the eve of the Bassmaster Classic, Finnish lure giant Rapala has introduced what it describes a bait that boasts an action bass have never seen before.

And it is a claim that has been backed by fishing legend Al Lindner, 2003 Bassmaster Classic Champion, Mike Iaconelli, 1999 Bassmaster winner Davy Hite and 2013 runner-up Brandon Palaniuk.

Rapala says that in a school of look-a-likes, the bait that swims distinctively stands out, triggering strikes. It adds that’s what makes the new Shadow Rap® Shad such a remarkable jerkbait.

“It’s got an action that’s unique for a jerkbait,” explains Lindner, describing how the bait combines a horizontal struggle with a slow vertical rise on the pause, mimicking an injured shad. “Fish haven’t seen this before – that’s why it is so deadly.”

Iaconelli agrees: “It does something no other bait out there does. It mimics forage species so perfectly that it is going to put a ton of fish in the boat. I haven’t been this excited about a brand new bait for a long time.”

“I am not going to lie – I am pretty pumped up about this bait,” admits Palaniuk.

The Shadow Rap Shad triggers fish in three ways – on the kick, slow on the rise and with a snap back to life.

“The cool thing is that you can stop this bait and it tilts and has this slow rise that no other jerkbait I’ve ever seen does,” adds Hite, Classic winner and 14-time qualifier.

“The rise is so slow – it’s like a minnow quivering as its going up to die,” continues Lindner. ”That’s one of the triggers that makes fish bite.”

Featuring a shad-shaped body with texture scales, the Shadow Rap Shad comes in models that target two different depth ranges – three feet to four feet and five feet to six feet. The latter is called the Shadow Rap Shad Deep. Both measure three-and-a-half inches, weigh three-eighths of an ounce and come armed with sharp number six VMC® black nickel, thin-wire, round-bend hooks.

“It’s a little wider than the original Shadow Rap, a little shorter, a little bit fatter and has a two-hook design rather than a three-hook,” says Palaniuk.

“I love the wider, flat sides,” Hite says. “Seems like everywhere there are threadfin and gizzard shad and they are all wide profile – and that’s what we are mimicking.”

Both models of the new Shadow Rap Shad are available in all 14 original Shadow Rap colour patterns as well as 10 new patterns. These are:

  • Crush – Dark brown back, light brown ‘frosted’ sides;
  • Elite Blue – Dark blue-gray back, light gray-white ‘frosted’ sides, light orange belly;
  • Haymaker – Olive green back, light olive-white ‘frosted’ sides, light orange gill plates;
  • Olive Drab – Dark olive back and head, light green-white ‘frosted’ sides, light yellow gill plates;
  • Purple Haze – Dark purple back and head, light purple-white ‘frosted’ sides, pink gill plates;
  • Gone – Dark purple back, light yellow sides, darker yellow/orange head;
  • Halloween – Black back, pewter sides, full orange belly;
  • Imposter – Light orange back and head, light yellow sides, white belly.
  • Molten Copper – Black back, dark copper sides and head, light copper belly;
  • Tropic Ice – Black back, metallic blue sides, metallic green head, light yellow gill plates.

The original Shadow Rap colours are: Albino Shiner, Blue Back Herring, Blue Ghost, Bone, Bud, Carbon, Clown, Ghost, Ghost Shiner, Moss Back Shiner, Olive Green, Purpledescent, Silver and Perch.

The new Rapala Shadow Rap Shad and Shadow Rap Deep will be available at sporting goods retailers this spring.


Web: www.Rapala.com

Facebook: www.Facebook.com/RapalaUSA



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