Bass Pro Shops donates $50,000 to Hispanic fishing and boating drive
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One of North America’s best known fishing tackle retailers, Bass Pro Shops, has donated $50,000 to an educational programme designed to get more of the Hispanic communities in the US involved in fishing and boating activities.
The money has been given to the Recreational Boating & Fishing Foundation (RBFF) and will go towards its George H.W. Bush Vamos A Pescar Education Fund.
“The need to engage this important audience has been clear to us for several years now and it is encouraging to see the same support from such a large player in the industry,” said RBFF President and CEO, Frank Peterson. “Our friends at Bass Pro know just how critical this education fund is to the future of our industry.
“The work carried out by the George H.W. Bush Vamos A Pescar Education Fund would not be possible without the support of organisations like Bass Pro, and for that we are grateful.”
Partly because of the RBFF’s work to encourage the Hispanic audience through programmes like the Education Fund, the group’s participation in fishing has risen 11% to 3.8 million, according to the 2017 Special Report on Fishing.
“Programmes receiving funding from the George H.W. Bush Vamos A Pescar Education Fund have taken great strides in engaging the Hispanic community and inspiring the next generation of enthusiasts,” said Martin MacDonald, Bass Pro Shops Director of Conservation. “It was an easy decision for us to continue our support to this important initiative. We’re proud to help create lifelong anglers and boaters who will understand the importance of conservation and positively impact nature for generations.”