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Bass Pro and Cabela’s ranked among America’s best

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Bass Pro Shops and Cabela’s, its 2017 acquisition, have been ranked as among the very best in America for their in-store customer experience.
↑ Bass Pro Shops founder, Johnny Morris: honoured to receive this distinction from customers.

Bass Pro Shops and Cabela’s have been ranked as among the very best in America for their in-store customer experience, according to a new national survey.

As part of the 2018 Retail Reputation Report, 4.7 million online consumer reviews posted on Facebook and Google detailed experiences at nearly 30,000 locations owned by 88 retail store chains.

Bass Pro Shops ranked among the highest alongside The Disney Store and Costco, outranking respected retail brands that included Neiman Marcus, IKEA, L.L. Bean and Ace Hardware. Bass Pro Shops and Cabela’s also led the sporting goods category outright.

“We strive to offer our customers genuinely friendly service, quality products and exceptional value every day in a shopping environment unlike any other,” said destination retail pioneer and Bass Pro Shops founder, Johnny Morris. “We are honoured to receive this distinction from our customers, which is a reflection of our remarkable team and their efforts every day.”

Bass Pro Shops and Cabela’s have consistently received significant recognition as a leading retailer. Earlier this year The National Retail Federation named Bass Pro Shops as the number two ‘hottest retailer in America’. In 2017, Forbes named Bass Pro Shops as one of ‘America’s Most Reputable Companies’ in recognition of the public’s trust in the organisation.

Bass Pro Shops bought Cabela’s in a deal said to be worth $4 billion in September 2017.

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