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Australia’s iconic Alvey Reels is saved from extinction

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Alvey Reels has been saved from closure following the arrival of new co-owner, Con Athans.

Australia’s iconic reel manufacturer, Alvey Reels, has been saved from closure.

The company, which announced in July last year that it was closing its doors for the last time because of poor sales and rising costs, has been saved following a surge in orders and the reorganisation of the business which will see the arrival of Con Athans, a semi-retired Queensland-based branding and sales expert.

Alvey Reels Managing Director Bruce Alvey told ABC Radio Brisbane that its customers would not let him close. “It is a great relief to our staff. There is still a lot of hard work to go. It’s not going to be easy.”

As from July 1st this year, Alvey Reels will be backed by a new company with Alvey and his brother, Glenn, joined by Athans as co-owner. It will continue to trade under its name and from its Brisbane headquarters.

However, Alvey said that there would be changes. “Con wants to spread the name further overseas than we’ve done in the past. A lot of things have changed and with the media all around the world we feel there’s maybe a different way of promoting it and doing things,” he added.

“Con is passionate about the brand and wants to see it survive. He doesn’t want to be known as the saviour; he just wants to get it going again and keep it in Queensland and Australia.”

• Additional reporting: Fishing World


Filed In: Product News, Reels

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