ASA sells consumer shows to NMMA
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The American Sportfishing Association (ASA) has sold the rights to four of its consumer shows to the National Marine Manufacturers Association (NMMA).
The sale involves the Chicagoland Fishing & Travel Outdoor Expo, the Greater Philadelphia Outdoor Sportshow, the World Fishing & Outdoor Exposition and the Saltwater Fishing Expo. Show Manager Tod Alberto and Assistant Show Manager Julia Bubar will also make the switch to the NMMA.
In addition to the acquisition, the NMMA will partner with the ASA and its Consumer Show Committee to help expand the fishing component at its shows and help fishing tackle manufacturers sell more product. The NMMA will also make an annual donation for the next five years to the ASA’s KeepAmericaFishing® campaign.
“Our mission has always been to grow the recreational fishing industry and we are excited to join forces with the world’s leading producer in consumer boat and sport shows to achieve our mission and strengthen the relationship between fishing and boating communities,” said Mike Nussman, ASA President and CEO.
“The ASA shows will make an outstanding addition to our line-up of consumer and sport shows,” said Ben Wold, the Vice President of the NMMA. “This partnership with ASA will bring together leaders from both the recreational fishing and boating industries to create the strongest selling consumer shows for both their products.”