ASA appoints KeepAmericaFishing™ Director
The American Sportfishing Association (ASA) has appointed Liz Ogilvie as its new Director of the KeepAmericaFishing™ campaign organisation.
“Liz brings three important talents to KeepAmericaFishing,” said outgoing ASA Vice President, Gordon Robertson. “She has experience in strategic marketing, knowledge about the sportfishing industry and a real passion for fishing. She understands how anglers think and how KeepAmericaFishing can be instrumental in uniting them into a more powerful force for ensuring the sport they love is top of the mind when federal and state policy decisions are made that impact recreational fishing.”
Ogilvie, formerly of World Fishing News (WFN) added: “As an ASA Communications Committee member and industry representative, I have watched KeepAmericaFishing grow from its inception and truly believe that the collective voices of American anglers are a powerful influence on many issues that impact our sport. It’s time to capitalise on this momentum and make positive changes for the industry.”
Ogilvie has several years of marketing, communication and fundraising experience within recreational fishing. She spent four years on Trout Unlimited’s national staff and during her tenure at WFN she coordinated marketing strategy for the network’s television show line-up with a focus on social media.