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Bass legend Dave Mercer signs partnership with Abu Garcia and Berkley

Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing brands Abu Garcia and Berkley. The popular host of Outdoor Channel’s Facts of Fishing show split from his long-time sponsor Shimano earlier this year. Mercer began his collaboration with Shimano at..

Spiralite causes a spin with Spiral Wrap guide concept

The appearance of the Spiralite Custom Rod Company at this year’s ICAST typified the show’s spirit of invention and..

Halo Fishing’s Black Widow series is now available

The Black Widow series of tournament grade rods introduced by Halo Fishing at this year’s ICAST is now available...

Shimano reports improvement in tackle sales and profits

Figures reported by Shimano yesterday for its fishing tackle business in the first half of 2018 show a significant..

Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..

IFTD attention turns to Denver following last co-location

Since the door closed on the last co-location of ICAST and IFTD, the American Fly Fishing Trade Association (AFFTA)..



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