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Bauer Fly Reels hires UK design agency to further growth

One of North America’s top fly reel manufacturers has announced a partnership with a product design agency that it says will take it to the ‘next stage of growth’. Bauer Fly Reels has joined forces with Paul Richardson, of Rise Creative Design Studio, an award-winning UK-based fishing-related agency. Richardson will..

US fly fishing industry backs campaign against mining in Montana

The US fly fishing industry is getting behind the efforts of Trout Unlimited, the conservation body for trout and..

Ross Reels to triple production of Animas fly reel

Ross Reels is set to triple its forecasted production of the new 2019 Animas fly reel. The company says that..

AFFTA names new Board of Directors and Executive Committee

An unprecedented 15 candidates were vying for the seven seats on the American Fly Fishing Trade Association (AFFTA) Board..

Winston and Bauer host Japanese distributor

Japanese distributor C&F helped cement relationships with the fly brands, Winston and Bauer, during a recent visit to their..

Mayfly Outdoors to move into new energy-efficient HQ

Mayfly Outdoors, owner of the Abel and Ross reel brands, will move into a new multi-million dollar headquarters and..



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