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Bass legend Dave Mercer signs partnership with Abu Garcia and Berkley

Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing brands Abu Garcia and Berkley. The popular host of Outdoor Channel’s Facts of Fishing show split from his long-time sponsor Shimano earlier this year. Mercer began his collaboration with Shimano at..

Mayfly Outdoors to move into new energy-efficient HQ

Mayfly Outdoors, owner of the Abel and Ross reel brands, will move into a new multi-million dollar headquarters and..

Shimano reports improvement in tackle sales and profits

Figures reported by Shimano yesterday for its fishing tackle business in the first half of 2018 show a significant..

Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..

IFTD attention turns to Denver following last co-location

Since the door closed on the last co-location of ICAST and IFTD, the American Fly Fishing Trade Association (AFFTA)..

New appointments at Westin and Bauer Fly Reels

Westin has strengthened its German pro-staff team with the appointment of one of the region’s top anglers, Danni Schäfer. German-born..



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