Mayfly Outdoors, owner of the Abel and Ross reel brands, will move into a new multi-million dollar headquarters and..
Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing brands Abu Garcia and Berkley. The popular host of Outdoor Channel’s Facts of Fishing show split from his long-time sponsor Shimano earlier this year. Mercer began his collaboration with Shimano at..
Figures reported by Shimano yesterday for its fishing tackle business in the first half of 2018 show a significant..
Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..
Since the door closed on the last co-location of ICAST and IFTD, the American Fly Fishing Trade Association (AFFTA)..
Westin has strengthened its German pro-staff team with the appointment of one of the region’s top anglers, Danni Schäfer. German-born..