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Frabill offers ‘smart’ alternative to clip-on aerators

The Model 4825 Aerated Bait Bucket from Frabill has a new upgraded lid with storage compartment.

New for 2016, Frabill’s Model 4825 Aerated Bait Bucket holds 1.3 gallons (5.2 quarts) and offers anglers a smart alternative to clip-on aerators without having to move up in size to the 6-Gallon Aqua-Life Bait Station. The Plano, Illinois-based company says that now anglers have the option of a top-performing..

Browning introduces new generation of Black Viper

UK-based manufacturer, Browning, has introduced a new generation of its popular Black Viper feeder rod.

A new generation of the Browning Black Viper, the most successful line of feeder rods in the brand’s history,..

Riot Baits hits the Panic Button

The Panic Button jighead from Riot Baits is said to be a 'catching magnet' for smallmouth and spotted bass.

Riot Baits, one of the fastest growing American owned tackle companies and makers of the acclaimed Fuzzy Beaver, continue..

Mercury launches Fury 4 for ‘heavy boat’ anglers

Launched at this year's Bassmaster Classic: The new Fury 4 from Mercury Marine.

The Fury 4 propeller is just what ‘heavy boat’ anglers have been waiting for, according to manufacturer Mercury Propellers. It..

Scierra introduces Traxion 3

The Traxion 3 fly reel from Scierra is placed in a ergonomic position closer to the rod.

Svendsen Sport fly brand, Scierra, says that the emphasis on its new Traxion 3 reel was placed on strength,..

Costa del Mar names new CEO

Holly Rush has been named as CEO of Costa following the retirement of Chas MacDonald.

US fishing sunglasses manufacturer, Costa Del Mar, has named Holly Rush as its new CEO following the retirement of..



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