Bass Pro Shops has added to its already strong conservation credentials with a major appointment. The US retail chain has..
Experienced angler, product developer and journalist Andy Little has come out of retirement to join Zebco Brands. Under a new consultancy agreement, the 30-year-industry veteran has been recruited to help with the growth of both Zebco Europe and Preston Innovations’ family of brands. Little had previously spent more than two decades..
A change of name sparked a dramatic upturn in business for Daddy Mac Lures, a Massachusetts manufacturer making its..
The co-founder of North American plastics giant Flambeau has been inducted into the Outdoors National Hall of Fame. W.R. Sauey..
A start-up company which made its debut at EFTTEX earlier this year could have its product available in nine..
The Yamamoto agency in Minneapolis has been named as the agency of record by Berkley for its Gulp! brand..