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Zebco Brands tempts Andy Little out of retirement

Experienced angler, product developer and journalist Andy Little has come out of retirement to join Zebco Brands. Under a new consultancy agreement, the 30-year-industry veteran has been recruited to help with the growth of both Zebco Europe and Preston Innovations’ family of brands. Little had previously spent more than two decades..

Bass Pro adds to conservation credentials

Bass Pro Shops has added to its already strong conservation credentials with a major appointment. The US retail chain has..

Name change sparks upturn for Daddy Mac Lures

A change of name sparked a dramatic upturn in business for Daddy Mac Lures, a Massachusetts manufacturer making its..

Flambeau co-founder honoured by outdoor industry

The co-founder of North American plastics giant Flambeau has been inducted into the Outdoors National Hall of Fame. W.R. Sauey..

INOVA builds on successful EFTTEX debut

A start-up company which made its debut at EFTTEX earlier this year could have its product available in nine..

Yamamoto takes on Berkley in North America

The Yamamoto agency in Minneapolis has been named as the agency of record by Berkley for its Gulp! brand..

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