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Pure Fishing brands back Outdoor Channel’s MLF

Two of fishing’s oldest and most respected brands, Abu Garcia and Berkley, have teamed up with Major League Fishing in the US as sponsors for the 2018 and 2019 seasons. “Abu Garcia and Berkley are iconic brands in the world of fishing that were built on innovation and the desire..

Revamped Odin Lure Company back with new line-up

The Odin Lure Company, formerly known as the Ozzie Jig, has re-entered the fishing market with a name change,..

Bass legend Dave Mercer signs partnership with Abu Garcia and Berkley

Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing..

Florida’s Fishbites is fighting for worldwide sales

Florida lure brand Fishbites scored a knockout at last month’s ICAST when it introduced its new Fight Club soft..

Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..

Rapala VMC turnaround strategy yields positive results

Rapala VMC Corporation’s strategy to turn around the fortunes of the business produced positive results in the first half..



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