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VIDEO: BOOYAH Bait Flex II squarebill crankbait

A square bill crankbait is known for three things – deflection, deflection, deflection –and is one of the most versatile baits of its kind that anglers can have in their arsenal. In order for a crankbait to do these 'three' things, he square bill has to be tough. The all-new..

J.M. Gillies introduces Asari Escape Z Vibe

The new Asari Escape Z Vibe from Australian lure manufacturer, J.M. Gillies, has an enticing and realistic design that..

VIDEO: Rapala Storm Arashi Cover Pop

One of the stars of the show on the Rapala booth at ICAST was undoubtedly the new Storm® Arashi®..

VIDEO: Northland Fishing Tackle Glo-Shot Spoon

Launched at ICAST earlier this year, the new Glo-Shot Spoon from Northland Fishing Tackle includes a 'fatal attraction' high-viz..

PRADCO announces return of Rebel Humpback

For years, anglers have asked for the return of the classic Rebel® Humpback. The..

Yakima Bait Mag Lip® available in two more sizes

The popular diving, wriggling Mag Lip plug  from Yakima Bait is now available in four and two-inch versions. The new..