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Bass legend Dave Mercer signs partnership with Abu Garcia and Berkley

Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing brands Abu Garcia and Berkley. The popular host of Outdoor Channel’s Facts of Fishing show split from his long-time sponsor Shimano earlier this year. Mercer began his collaboration with Shimano at..

Florida’s Fishbites is fighting for worldwide sales

Florida lure brand Fishbites scored a knockout at last month’s ICAST when it introduced its new Fight Club soft..

Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..

Rapala VMC turnaround strategy yields positive results

Rapala VMC Corporation’s strategy to turn around the fortunes of the business produced positive results in the first half..

ICAST On The Water enhances growing reputation

ICAST On the Water is fast establishing itself as the pre-curser to the world’s largest fishing tackle trade show. And..

New appointments at Westin and Bauer Fly Reels

Westin has strengthened its German pro-staff team with the appointment of one of the region’s top anglers, Danni Schäfer. German-born..



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