EFTTEX Awards 2017
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Shimano reports improvement in tackle sales and profits

Figures reported by Shimano yesterday for its fishing tackle business in the first half of 2018 show a significant improvement over the same period last year. Net sales from fishing increased 8.4% to 36,631 million yen, while operating income is up by 32.3% to 5,069 million yen. The Japanese company’s..

Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..

Rapala VMC turnaround strategy yields positive results

Rapala VMC Corporation’s strategy to turn around the fortunes of the business produced positive results in the first half..

Svendsen Sport continues proud tradition at EFTTEX

Svendsen Sport, a consistent winner in the EFTTEX Best New Product Awards, continued its proud tradition in the competition..

Shimano North America recognises achievements of reps

Shimano North America Fishing has recognised the achievements of its sales reps at its national sales meeting. Greg MacLean, of..

Daiwa takes three awards on 60th anniversary

Daiwa celebrated its sixtieth birthday by winning three first places in this evening’s EFTTEX Best New Product Awards. The Japanese..



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