Figures reported by Shimano yesterday for its fishing tackle business in the first half of 2018 show a significant..
Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing brands Abu Garcia and Berkley. The popular host of Outdoor Channel’s Facts of Fishing show split from his long-time sponsor Shimano earlier this year. Mercer began his collaboration with Shimano at..
Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..
Rapala VMC Corporation’s strategy to turn around the fortunes of the business produced positive results in the first half..
Svendsen Sport, a consistent winner in the EFTTEX Best New Product Awards, continued its proud tradition in the competition..
Shimano North America Fishing has recognised the achievements of its sales reps at its national sales meeting. Greg MacLean, of..