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Bass legend Dave Mercer signs partnership with Abu Garcia and Berkley

Dave Mercer, one of the most recognisable faces in bass fishing, has announced a new partnership with Pure Fishing brands Abu Garcia and Berkley. The popular host of Outdoor Channel’s Facts of Fishing show split from his long-time sponsor Shimano earlier this year. Mercer began his collaboration with Shimano at..

Shimano reports improvement in tackle sales and profits

Figures reported by Shimano yesterday for its fishing tackle business in the first half of 2018 show a significant..

Pure Fishing brands prove their power at Australian awards

Pure Fishing collected three awards at last week’s Australia Fishing Trade Association (AFTA) Show awards at the Gold Coast..

Rapala VMC turnaround strategy yields positive results

Rapala VMC Corporation’s strategy to turn around the fortunes of the business produced positive results in the first half..

Svendsen Sport continues proud tradition at EFTTEX

Svendsen Sport, a consistent winner in the EFTTEX Best New Product Awards, continued its proud tradition in the competition..

Shimano North America recognises achievements of reps

Shimano North America Fishing has recognised the achievements of its sales reps at its national sales meeting. Greg MacLean, of..



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