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VIDEO: Seaguar unveils double structure fluorocarbon

An entirely new paradigm in fishing lines and a new standard with limitless possibilities – that’s how Seaguar describes its Double-Structure Fluorocarbon (DSF). The New York manufacturer, widely regarded as the originator of fluorocarbon lines, uses a new extrusion process to encase a fluorocarbon core in a fluorocarbon exterior. The unbreakable..

Rapala boosted by improved sales in North America

Rapala’s third quarter performance has kept the company’s year-to-date net sales figures close to those of last year. Third quarter..

New marketing chief for Shimano North American Fishing

Shimano North American Fishing has appointed Grayce Weber as its new Senior Marketing Manager. Bringing more than 15 years of..

International fly fisherman takes up top role at Farlows

An international fly fisherman, who has represented his country at the sport, has taken up a senior role at..

Team Shimano takes World Carp Masters at first attempt

Shimano’s rods and reels – paired with braided line from its Power Pro brand – proved to be a winning..

New VP of Marketing and Sales at Dyneema

DSM Dyneema, the manufacturer of what is trademarked as the world’s strongest fibre and a key component in high-quality..



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