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Sunglasses maker links up with TV fishing legend

US sunglasses manufacturer, Flying Fisherman, has signed a multi-year endorsement deal with a top sport fishing television host which it says will offer a ‘tremendous’ amount of exposure for its brand. After years of trying, the Florida Keys-based company has struck an agreement with Roland Martin Productions, producer of Fishing..

Fishouflage to increase presence in predator market

Fishouflage, fondly known as the fisherman’s camo, is set to increase its presence in the world predator market with..

Retailer Eddie Bauer launches own range of fishing clothing

Eddie Bauer, the outdoors retailer with 400 stores throughout the US, Canada and Japan, has launched its own line..

San Carlos added to Action Angler Eyewear Collection

The San Carlos is a stylish new addition to Flying Fisherman®’s 2014 Action Angler Eyewear Collection. The medium-fit polycarbonate frame..

Guideline adds to Core clothing series

Being situated in Scandinavia, it’s fair to assume that fly fishing brand Guideline knows a thing or two about..

Savage Suit sets street fishing trend

Style matters for those taking part in the increasingly popular street fishing. It has spawned a whole new mix of..