When the marketing people at Svendsen Sport brand Scierra wanted to demonstrate the strength of its new X-Stretch waders,..
Since the door closed on the last co-location of ICAST and IFTD, the American Fly Fishing Trade Association (AFFTA) is now firmly focused on reverting its show into an event in its own right. It has been seven years since IFTD was a stand-alone show and AFFTA Communications Director Matt..
Dates for next year’s series of Fly Fishing Show events across North America have been published. The announcement comes hot..
Former Patagonia Fishing Director Bart Bonime has joined rivals Simms Fishing Products as Vice President of Product Design and..
An international fly fisherman, who has represented his country at the sport, has taken up a senior role at..
Simms Fishing Products has further strengthened its marketing efforts in the bass fishing sector with the appointment of Patterson..