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Scierra takes fishing videos to a whole new level

When the marketing people at Svendsen Sport brand Scierra wanted to demonstrate the strength of its new X-Stretch waders, they decided to film them being tested to the extreme by what they described as three of the most ‘badass’ soldiers they could find. Using a fully functioning military base just..

Dates for 2019 US Fly Fishing Shows released

Dates for next year’s series of Fly Fishing Show events across North America have been published. The announcement comes hot..

Bonime leaves Patagonia to take new role at Simms

Former Patagonia Fishing Director Bart Bonime has joined rivals Simms Fishing Products as Vice President of Product Design and..

International fly fisherman takes up top role at Farlows

An international fly fisherman, who has represented his country at the sport, has taken up a senior role at..

Simms strengthens in bass sector by appointing Leeth

Simms Fishing Products has further strengthened its marketing efforts in the bass fishing sector with the appointment of Patterson..

North American Fly Fishing Shows sold out in record time

Booth space at all seven venues for North America's series of Fly Fishing Shows has sold out in record..



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