EFTTEX Awards 2017
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Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley X, were two of the highlights of the EFTTEX Best New Products Awards last week. The world's leading owner of fishing tackle brands saw wins in one rod and two reel..

GUIDE FLY FISHING partners with RISE CREATIVE STUDIO

GUIDE FLY FISHING, the UK's largest distributor of fly fishing tackle, has announced a partnership with a creative agency..

Trump delays 25% tariff increase on Chinese goods

The deadline for the planned tariff increases on Chinese goods has been postponed following what has been described as..

Simms ‘ups the ante’ with 2019 range of technical apparel

Simms Fishing Products says it has ‘upped the ante’ with its recently announced range of technical apparel for 2019. The..

IFTD attention turns to Denver following last co-location

Since the door closed on the last co-location of ICAST and IFTD, the American Fly Fishing Trade Association (AFFTA)..

Scierra takes fishing videos to a whole new level

When the marketing people at Svendsen Sport brand Scierra wanted to demonstrate the strength of its new X-Stretch waders,..



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