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Simms ‘ups the ante’ with 2019 range of technical apparel

Simms Fishing Products says it has ‘upped the ante’ with its recently announced range of technical apparel for 2019. The Bozeman, Montana company’s new collection is inclusive of freshwater and saltwater anglers and extends across all categories. “The product team here is relentless,” says Simms CEO Casey Sheehan. “It continues to..

Grundéns partners with Salmon Sisters to produce women’s gear

International apparel manufacturer Grundéns and the Alaskan company, Salmon Sisters, have announced a new collaboration for 2018. The two brands,..

Simms Fishing Products partners with Veil Camo

Simms Fishing Products has partnered with Veil Camo to launch what it describes as 'the most technologically advanced pattern..

Casey Shedd confirms AFTCO’s move into freshwater

AFTCO is making its first move into freshwater fishing on its 60th anniversary. The Californian company, owned and operated by..

Bonime leaves Patagonia to take new role at Simms

Former Patagonia Fishing Director Bart Bonime has joined rivals Simms Fishing Products as Vice President of Product Design and..

Realtree teams up with Sports Academy + Outdoors

Realtree, the camo clothing company, has teamed up with longstanding partner, Academy Sports + Outdoors, to launch the store's..



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