EFTTEX Awards 2017
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Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley X, were two of the highlights of the EFTTEX Best New Products Awards last week. The world's leading owner of fishing tackle brands saw wins in one rod and two reel..

GUIDE FLY FISHING partners with RISE CREATIVE STUDIO

GUIDE FLY FISHING, the UK's largest distributor of fly fishing tackle, has announced a partnership with a creative agency..

Simms ‘ups the ante’ with 2019 range of technical apparel

Simms Fishing Products says it has ‘upped the ante’ with its recently announced range of technical apparel for 2019. The..

Grundéns partners with Salmon Sisters to produce women’s gear

International apparel manufacturer Grundéns and the Alaskan company, Salmon Sisters, have announced a new collaboration for 2018. The two brands,..

Simms Fishing Products partners with Veil Camo

Simms Fishing Products has partnered with Veil Camo to launch what it describes as 'the most technologically advanced pattern..

Casey Shedd confirms AFTCO’s move into freshwater

AFTCO is making its first move into freshwater fishing on its 60th anniversary. The Californian company, owned and operated by..



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