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Casey Shedd confirms AFTCO’s move into freshwater

AFTCO is making its first move into freshwater fishing on its 60th anniversary. The Californian company, owned and operated by three generations of the Shedd family and a huge brand in saltwater, is initially launching a range of bass fishing clothing. It has also announced the formation of the AFTCO Freshwater..

Bonime leaves Patagonia to take new role at Simms

Former Patagonia Fishing Director Bart Bonime has joined rivals Simms Fishing Products as Vice President of Product Design and..

Realtree teams up with Sports Academy + Outdoors

Realtree, the camo clothing company, has teamed up with longstanding partner, Academy Sports + Outdoors, to launch the store's..

Geoff Anderson refines 15-year-old favourite Raptor5

The Geoff Anderson company has been refining the Raptor5 fishing jacket for 15 years – and in that time..

International fly fisherman takes up top role at Farlows

An international fly fisherman, who has represented his country at the sport, has taken up a senior role at..

Simms strengthens in bass sector by appointing Leeth

Simms Fishing Products has further strengthened its marketing efforts in the bass fishing sector with the appointment of Patterson..



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