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Scierra takes fishing videos to a whole new level

When the marketing people at Svendsen Sport brand Scierra wanted to demonstrate the strength of its new X-Stretch waders, they decided to film them being tested to the extreme by what they described as three of the most ‘badass’ soldiers they could find. Using a fully functioning military base just..

Costa unveils new wrap-around Cape and Montauk styles

Costa®, a leader in performance sunglasses, has launched two new wrap-style frames – Cape and Montauk –..

Dates for 2019 US Fly Fishing Shows released

Dates for next year’s series of Fly Fishing Show events across North America have been published. The announcement comes hot..

Retailers check out new products at Leeda’s IceTackle*

Around 90% of products at Leeda’s annual iceTackle* show in February were new for this year. So there was..

Triple win for P.T. Central Sarana Pancing at China Fish

Indonesian fishing tackle manufacturer PT Central Sarana Pancing was the toast of the China Fish Best New Product Awards..

Retailers optimistic on eve of fly fishing season

Optimism is running high among fly shops in Colorado – one of the world’s most popular fly fishing destinations..



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