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Outdoor Elements takes on Nils Master sales in Australia

Nils Master, the premier lure brand from Finnish manufacturer Finlandia Uistin, is now being supplied by Outdoor Elements in Australia. “Our former distributor stopped taking our lures earlier this year because it wanted to focus on its core business of scuba diving,” explained Finlandia’s Marketing Manager, Martin Crewe. “We approached Outdoor..

Savage Gear Americas appoints National Sales Manager

Svendsen Sport brand, Savage Gear Americas, has begun the task of building its sales team to spearhead the distribution..

ASA working with member companies affected by China tariffs

The American Sportfishing Association (ASA) is working with member companies affected by the Trump Administration's imposition of tariffs on..

Flambeau signs multi-year deal with Angling Spirit

Flambeau, the US manufacturer of storage solutions, has signed a multi-year deal with Angling Spirit to partner with the..

Dr Slick founder Dr Ken High dies at age of 85

Ken High, the founder Dr Slick, the US-based manufacturer of fly fishing tools, has died at the age of..

Johnson Outdoors fishing brands enjoys ‘unprecedented’ growth

'Unprecedented' growth in its flagship fishing brands helped US-based Johnson Outdoors deliver record third quarter sales. Revenues across its Humminbird,..



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