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Angling Direct online sales outperform bricks and mortar stores

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Angling Direct has reported that online sales exceeded those of its stores in the first half of 2018.

Latest figures released by the UK’s largest fishing tackle retailer, Angling Direct, show that e-commerce sales for the first half of 2018 outperformed those from its bricks and mortar stores.

Although both segments enjoyed 60% increases in performance compared to the same period last year, digital sales came in at £11.69m (2017: £7.33m), in contrast to £9.93m (2017: £6.21m) for physical shops.

As part of its expansion into Europe, the company also revealed that it rolled out a German website in June, which has delivered encouraging initial results, and plans to follow that with others in the region later in the year.

Angling Direct also saw revenue for the period ended July 31st, 2018 climb 56% to £21.94m (2017: £14.08m).

Chief Executive Officer Darren Bailey added that the company is on track to open further stores in popular fishing locations across the UK. “The imminent opening of the Guildford store at the end of this month will bring our total number of outlets to 23, with more to follow.

“The company’s performance for the first half of the year is extremely positive and, despite adverse weather earlier in the year and the very hot summer, it is pleasing to deliver like-for-like sales for the period that are up 4.2%.

“We have demonstrated that our strategy to operate both online and retail stores works coherently together in niche markets. We remain focused on our strategy of consolidation as well as the roll-out of e-commerce platforms in Europe in order to deliver value and growth.”


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