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Brian Anderson joins Patrick Sébile’s A Band of Anglers

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Brian Anderson has joined newly-formed U.S. lure manufacturer, A Band of Anglers, as CEO.

A Band of Anglers, the new U.S.-based lure manufacturer created by multiple award-winner Patrick Sébile, has named Brian Anderson at its Chief Executive Officer.

Described as a ‘born leader’ by Sébile, Anderson will become an equity partner in the company, which is an umbrella organisation for Band of Anglers’ brands that include Ocean Born, Engage and Hyperlastics.

“Anderson is a born leader whose core passion is fishing,” said Sébile. “He is very experienced in running and growing companies and is exactly the person we need to maintain our momentum and lead us into a bright future.”

Since 1999 Anderson has served as CEO, president or global head of sales and marketing for several early-stage, high-growth companies in the sports, fitness and outdoor industries. These ranged from pre-revenue start-ups to lower middle-market private equity portfolio businesses.

He served six years on the Board of Directors of the Sports & Fitness Association and has also been a strategic advisor to numerous companies.

“I have been a passionate angler since I was old enough to hold a rod in my hands,” said Anderson. “In years since, I have focused mostly on family and work, but have travelled around the U.S. and to quite a few countries, fishing whenever and whenever I got the opportunity.

“I have the bug – that inexplicable thing that makes me live and breathe fishing. I am absolutely thrilled to partner with my personal angling hero, Patrick Sébile, and to join A Band of Anglers and the fishing industry.”

Sébile added: “We both envision this company to be our last job, but we are not ready for retirement as we each love what we do.”

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