American Tackle has high hopes for Black Titanium Guides
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Products will be to the fore on the American Tackle booth at China Fish this week.
The Florida-based company – a regular winner at the trade show’s Best New Product Awards – will be displaying an array of new launches, including Black Titanium Guides which will be its entry in the terminal tackle category.
Led by consumer demand, the guides are said to provide the ultimate in stealth, performance and durability, utilising solid titanium frame guides coated in American Tackle’s new Black Diamond finish.
The guides feature 100% solid Titan Tornado frames which are lighter than stainless steel frames, more flexible and corrosion-proof.
American Tackle co-owner Darrin Heim admitted: “Coating guides is something that we resisted for a time, but it became apparent that the market wanted it. There were a number of problems coating them – the main ones being consistency and smoothness.
“However, we have come up with a process that eliminates these drawbacks and our customers have been all over it. I can’t believe the reaction from anglers. Coating titanium adds cost to an already expensive process, but it is what anglers want and we are more than happy to accommodate the trend.”
Two years ago American Tackle acquired the global selling rights for JigSkinz, the innovative product that allows anglers to refurbish and customise lures, and it will be sharing centre stage again in Beijing.
This year American Tackle will be showing off Abalone JigSkinz which feature iridescent ‘foil’ patterns specifically for lures. They are available in four sizes and in Blue, Yellow and Pink colour options.
Launch number three from American Tackle is a new series of the company’s G2 graphite reel seats. They are ergonomically designed with exposures complete with graphite 1K and 3K twill inserts or a black painted Bushido insert. They are offered in both spinning and casting configurations.
CHINA FISH BOOTH No. C308
Tel: +1 407 706 0321; Email: Web: www.americantackle.us