American Tackle celebrates double win at China Fish awards
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American Tackle was a double winner at Monday’s China Fish product awards in Beijing, confirming its reputation as one of the world’s most innovative fishing tackle brands.
The US company took the Terminal Tackle award for JigSkinz, the groundbreaking coloured skins that anglers can use to transform the look of their lures. American Tackle has the global distribution rights for JigSkinz and was showing the product at China Fish for the first time.
“There is nothing like it on the market,” says American Tackle’s European Sales Manager, Gary Benney, who joined colleagues Darrin Heim, Ben Stein and Gerald Cong in receiving the award at the China Fish Awards Banquet at the Crowne Plaza Hotel.
American Tackle’s second award came in the Fishing Accessory category, where it once again proved the strength of its Microwave Guide technology. Following up previous wins at global trade shows for the Microwave range, its latest guide innovation was recognised by judges as the outstanding accessory in its class.
At an awards ceremony traditionally dominated by domestic producers, the night’s other non-Chinese winner alongside American Tackle was German company Ockert, which came out on top in the Line category.
Elsewhere, there were repeat wins for Crony in the Rod category and BKK in the Hook category, both winners last year. Reel maker Weihai Mingyang was the night’s other double winner with victory in the Reel and Lure/Fly Reel categories.
Reel Weihai Mingyang
Lure/Fly Reel Weihai Mingyang
Hard Lure Shenzhen Yazhida
Metal Lure Weihai Pagani Outdoor Products
Net For Yung Plastic Industry
Fishing Box/Bag Rising Sun Luggage Equipment
Apparel Fuzhou Riversuny Waterproof Garments
Terminal Tackle American Tackle
Fishing Accessory American Tackle
Electronics Yachting Electronics Co. Ltd
Outdoor/Camping Products Rising Sun Luggage Equipment
Fishing Boat & Accessory Weihai Xiangda Marine Co. Ltd