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Alvey Reels closes down after nearly 100 years

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Bruce Alvey: Announced the shock news of his company’s closure on Facebook.

Iconic Australian reel manufacturer Alvey has closed  down after nearly 100 years.

The announcement was made on the Alvey Reels Facebook page by Bruce Alvey, Managing Director of the company. He said: “To our wonderful customers over many, many years, it is with great sadness that I have to announce that Alvey Reels Australia will be closing down.”

The company was founded in 1920 and was one of the oldest family-owned fishing tackle manufacturers in the world.

Alvey blamed rising costs, a slump in sales and competition from foreign brands for the demise.

“It was a very hard decision. We have people who have worked with us for 35 years and are like a family,” added Alvey.

Filed In: Product News, Reels


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