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Al Perkinson leaves Costa to join Simms Fishing

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Al Parkinson has joined Simms Fishing as Senior Vice President of Marketing.

Al Perkinson, Head of Marketing at Costa since 2005, has left the sunglasses company to become Senior Vice President of Marketing at Simms Fishing.

The surprise move by one of the most highly-regarded marketing people in the industry is part of Simms’ plan to ‘seriously expand’  its executive team.

Perkinson begins his new role at Simms’ Bozeman base on October 17. He is admired in the industry for his strategic vision and atypical marketing approach and as a champion of conservation. He was a prime mover behind Costa’s Kick Plastic campaign.

Perkinson’s early background is not the conventional marketing one. He majored in sculpture at North Carolina’s St Andrew’s University before winning a degree in arts administration from Columbia University in New York.

He later became Account Executive for Ogilvy & Mather for four years and was Group Brand Manager at the Bank of America for five years.

“Al has done so much to develop the brand at Costa,” said Senior Director, Employee and Community Engagement, Diane Bristol. “We have important plans for the future of Simms and are seriously expanding our executive team.

“Al brings talents and insights that will play a central role in that.”

Perkinson is an avid fly angler with a particular love for flats fishing. He was named Angler of the Year by Fly Rod & Reel in 2015.

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