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Aku Valta begins new life after Rapala

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Former Rapala Executive Vice President, Aku Valta, is launching a consultancy business following his departure from the Finnish lure manufacturer.

Former Rapala Executive Vice President Aku Valta is launching an Australian-based consultancy business following his departure from the Scandinavian tackle manufacturer last year.

The new business will enable him to offer his 25 years of experience in building global brands to companies looking to grow or become established in Asia Pacific territories.

Valta’s amicable departure from Rapala was a result of the company’s increased focus on a European strategy. “My expertise was not critical to that strategy and, having lived in the southern hemisphere for close to ten years, a move to Europe was not an ideal option for my family,” said Valta, who also served on the Boards of the European Fishing Tackle Trade Association (EFTTA) and the Australian Fishing Trade Association (AFTA).

After beginning his career in the music business in Helsinki, Valta was Rapala’s first employee to be based in Asia when he became Export Manager in Singapore in 1999. He was subsequently part of the company’s start-up operation in Japan and became Managing Director in Australia, where he doubled branded product sales in five years.

He was appointed Managing Director Rapala Singapore in 2014, charged with establishing new production facilities in Batam Island and relaunching the Storm brand, before becoming Executive Vice President Sales, Brands & Communications.

Since leaving Rapala, Valta has been studying to improve his digital media skills and languages in readiness for launching his own consultancy company, Chikara Works. “I believe I have a lot to offer fishing and sports companies wanting to become established in new markets, build distribution networks, manage international marketing teams and complete turnaround projects.

“My areas of expertise are diverse, covering the entertainment, sporting goods and fishing industries, and are particularly relevant to the Asia Pacific area. I am well equipped to help international brands become established and expand their businesses.”


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