AFL star joins Gillies Young Guns initiative
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Australian fishing tackle manufacturer and distributor, J.M. Gillies, has bolstered its Gillies Young Guns (GYG) programme with the appointment of AFL star, Paddy Dangerfield, as its ambassador.
J.M. Gillies National Sales and Marketing Manager Billy Parsons said he was excited to announce the appointment of fishing-mad, Dangerfield, the reigning Brownlow medalist – an accolade awarded to the best and fairest player in the Australian Football League (AFL).
The GYG initiative has been introduced by the company to enlist the best young anglers in Australia to promote the sport to teenagers throughout the country. J.M. Gillies has set itself the task of doing something positive to attract a new generation to fishing.
The GYG scheme has initially recruited 30 elite junior anglers from around Australia to communicate with the 13 to 17-year-old age group through social media and other mediums that teenagers use.
Pat Levy, owner of J.M. Gillies, said: “Giving kids the opportunity and enjoyment we all experienced as children is really important to us. It is our responsibility as fishing tackle companies to promote and grow our industry and make sure the sport has a strong future.”
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