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AFFTA welcomes Jesse Haller to its Board of Directors

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Jesse Haller, Product Developer at Orvis, has been elected to the Board of Directors of the American Fly Fishing Trade Association (AFFTA).

The American Fly Fishing Trade Association (AFFTA) has approved the appointment of Jesse Haller to its Board of Directors.

A Product Developer with renowned fly fishing tackle manufacturer, Orvis, Haller, joined the Board prior to this month’s meeting in Denver, Colorado – venue for this year’s IFTD show following the association’s termination of its co-location agreement with ICAST.

“We couldn’t be happier to have Jesse join the Board,” said AFFTA President, Ben Bulis. “His qualifications and experience made him a strong candidate. He does great work for local and regional conservation and new angler efforts where he lives. We know his leadership will be a tremendous asset to our membership.”

A native of southwestern Wisconsin, Haller started his fly fishing career as a guide before becoming retail store manager and lead guide at Green Mountain Adventures, in Middlebury, Vermont.

“Jesse’s enthusiasm and commitment to the future of our sport fits perfectly with the rest of our Board,” said Colby Trow, AFFTA Board Chair. “He is a welcome addition to an already strong team and we look forward to having him involved with the important work that we have ahead of us.”

Haller said: “Growing up in the Midwest, living and working in the Rockies and now for more than a decade in New England, has given me an opportunity to see differences and the connective thread that weaves these markets together. I look forward to serving as a Board member and helping AFFTA continue to promote growth in our industry.”

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