AFFTA Summit proves to be ‘hotbed’ of discussion
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The American Fly Fishing Trade Association (AFFTA) hosted a sell-out Dealer Summit in Bozeman, Montana, with the event being described as a ‘hotbed’ of discussion, networking and idea-exchanges.
Speakers, including Dan Mann (the Mann Group) and Brian Hawkins (bhawkins inc and Fixture Lab), helped attendees better understand how to utilise their retail spaces, merchandise accordingly and how to grow their store’s presence within the marketplace.
Shop owners left with notebooks filled with information, but the general consensus seemed to be that five points in particular stood out.
Know your customer – how do they interact with you now and into the future? (Maclaren Latte);
Three phases are needed for a great store: design, merchandising and operations (Brian Hawkins);
Connect with the customer and connect the product with the customer (Dan Mann);
Learn to balance risk and uncertainty. Risk can be quantified and mitigated; uncertainty can’t (Weston Fricke);
Make your business easy to find and explore online (Dwayn Martin).
Ben Bulis, President of AFFTA said: “Throughout the event we saw several unexpected instances of support for our Fisheries Fund. Bozeman Spirit, the venue of Wednesday’s cocktail party, generously donated the proceeds from bottles sold during the cocktail hour. These funds have been earmarked to help fight the proposed Smith River mine.
“Google Business Photos donated a package to be awarded to an attendee via a drawing. The winner, JD High Country Outfitters, promptly donated the package back to AFFTA and the Fisheries Fund to be auctioned off.
“Google Business Photos added a second package to the mix and both Trouthunter and Chicago Fly Fishing Outfitters bought them, generating $3,600 to the Fisheries Fund.”
Sponsors of the Dealer Summit included: Yellow Dog Flyfishing, Sage, Simms, Scott, Hatch, Hardy, Orvis and Costa.